Expand from APAC to North America
For the United States and Canada, we start with a feasibility review of your plan and the partners who could support it.
What to evaluate for North America
- Where to start: one state or province, or several
- Whether to hire through a partner first or set up locally
- Which channels and partnerships fit your market
- What a realistic first-year milestone looks like
Starting from what you already have
Companies based in Asia-Pacific often already run regional teams or suppliers. We start from that footprint. We begin with your current set-up in APAC: your team, entity, customers and partners. Then we map what needs to exist in North America, and what can stay where it is.
- Local presence: when you need people or an entity on the ground
- Employment: hiring directly or through a partner
- Operations: payroll, HR and compliance coordination
- Commercial access: channels, partners and first customers
What we can coordinate for North America.
GTM Advisory
Find your path to growth
- Research
- Strategy
- Segmentation
- Validation
Establish
Build your foundation
- Entity setup
- Hiring
- Mobility
- Local setup
Operate
Enable your business
- Payroll
- HR operations
- Compliance coordination
Grow
Expand your opportunities
- Channels
- Partnerships
- Matching
- Commercial development
How companies usually do it.
This is the landscape, not a recommendation. Which approach fits depends on your product, timing and risk appetite. That's what we work out together.
Hire through an employer of record (EOR)
- Good when
- You want people on the ground before committing to an entity.
- Trade-off
- Less control over some employment terms, and costs grow with the team.
Set up a local entity
- Good when
- You plan a long-term presence and a larger team.
- Trade-off
- Takes longer and needs ongoing compliance and accounting.
Work through distributors or partners
- Good when
- You want market access quickly with less fixed cost.
- Trade-off
- You share margin and have less direct contact with customers.
Validate remotely first
- Good when
- You're still testing demand and positioning.
- Trade-off
- Some customers expect a local presence before they buy.
The kinds of partners behind the work.
- Employment & payroll providers
- Incorporation, legal & accounting
- Fractional business development
- Market research & localisation
- Channel & distribution partners
One team coordinates every step.
- STEP 1
Understand
Clarify destination, objectives, timing, challenges and the capabilities you need.
- STEP 2
Design
Combine the right advisory, establishment, operational and growth support.
- STEP 3
Connect
Coordinate suitable local experts and delivery partners.
- STEP 4
Execute
Support implementation and ongoing commercial development.
Plan your move from APAC to North America.
Your market pair is already filled in. Add a few details and we'll come back with a first view.